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Brewing up success with our 26th Costa opening

With Christmas edging ever closer, we’re all familiar with just how hectic things can get in the retail and hospitality worlds – millions pour out onto the high street in the search of the perfect gifts for loved ones. And, this seems to be thirsty work, as our Costa Coffee stores hit peak busyness throughout the seasonal period.

At Sim Trava, while we are used to the hustle and bustle at Christmas, and serving hot drinks to all those extra pairs of cold hands, 2016 has been markedly busier – as we’ve been gearing up to open our 26th Costa Coffee store.

Our first in Houghton Le Spring, the newest store addition to Sim Trava’s Costa Coffee collection has been warmly welcomed by the locals and the community – just what we need in this icy weather.

The new store is located in one of Houghton Le Spring’s best-known buildings, the Robbie Burns Pub, which boasts a history dating back to 1851. It’s known as the town’s local haunt – literally – as people have claimed they’ve spotted ghosts there for years.

Opening last week, the store’s team members are settling in well with the locals and are already seeing some regular faces – we’re hoping these aren’t just the ghosts everyone has been warning us about though!

In opening our 26th Costa store, we’ve also grown the Sim Trava family and welcomed four new people – Sarah, Sam, Emily and Damian, who have been trained up and are being led by the experienced Costa hands of Susie, Lynsey and Nathan.

The new team have gelled together nicely and are already brewing up a success at Houghton Le Spring – hitting targets and running the store in line with Sim Trava’s fundamental values.

We’d like to say a massive thank you to all of the team at Houghton Le Spring – your hard work and dedication during this busy time has been most appreciated and we’re looking forward to following your journey and watching as you succeed.

It’s an exciting time here at Sim Trava HQ – Houghton Le Spring is the first new store opening of many that are in the pipeline. Keep your ear to the ground and watch this space for where the next Sim Trava store crops up!


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